Instagram Tip-Write longer Posts!!
January 15, 2020
Write Longer Captions on Your Posts
If you’re looking to get more followers on Instagram, it’s time to let your audience in.
Instagram used to be all about the visuals — high-quality photography, and on-brand images were a must. But the biggest trend for 2020 is authenticity, with well-written captions that allow your audience to learn more about you, your brand, and your mission.
In fact, the average caption length has more than doubled since 2016.
And in 2020, our feeds will be filled with an average caption length of 405 characters — which averages out to be 65-70 words!
Influencers were the 1st to recognise this but brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for.
When you can share more with your community through your Instagram posts, you can build a stronger relationship with your audience (both new and existing).
It lets your audience be involved, and behind the scenes of our business so you might find you gain new followers, and better retain the audience you already have.