LinkedIn might be the “professional” social network, but the temptation was too big, and the platform has now started testing Stories.
It was only a matter of time before Stories would come to LinkedIn. The professional social network announced that it is currently testing the Stories format internally and will be testing with members in the next few months as well.
While the platform admittedly focuses on an audience of professionals, the Stories format follows the general direction LinkedIn has taken over the past couple of years.
LinkedIn is set to become a more social platform, and this test is just another step in that direction. LinkedIn aims for its Stories to be a lighter and more casual way of interacting instead of formal messaging, ultimately developing the conversational aspect of the platform.
Of course, like for most features, the success of Stories on LinkedIn will depend on how users choose to use it. LinkedIn Stories are being tested with a few select users presently, so let’s hope we are all able to use them soon.