Why we all need a CRM

July 15, 2021 Off By Phil Gee
Why we all need a CRM

What is Customer Relationship Management (CRM) Software?

CRM is defined as customer relationship management and is a software system that helps business owners nurture their relationships with their clientele. A CRM also assists with organization, efficiency, time management, and impressing clients every step of the way.

CRM software has been around since the mid-1990s, but has come into its own over the last decade. CRM platforms are powerful systems that connect all the data from your sales leads and customers all in one place. A CRM records and analyses all calls, emails and meetings, helping improve customer service, drive sales, and increase revenue.

You can get personal at scale as you delight every one of your prospects and customers with just-for-them messages. You can track, segment and slice the data to make your sales and marketing smarter, more potent and more efficient.

Customer relationship management is a literal description of what CRMs do, but those three bland words don’t tell the whole story. Without software designed to help stay on top of the details, business owners can run themselves ragged trying to keep up. This has firmly established CRMs as a must-have for small business owners who want to improve relationships with their prospects, clients, and other contacts.

WHEN WOULD YOU USE A CRM?

Just think of the number of enquiries you have had over the past 12 months. Where are their contact details? Where are you up to with them? SHould you be calling some of them back now? Can you remember where they told you they were going on holiday too? Did they tell you they were going into hospital for an operation? It would be nice to ask them how they got on but WHERE is that information?

This is what a CRM is for. It keep all information together in a safe place. All info will be searchable so even if you cannot remember their surname or company name you can still find them.

What are you waiting for? You know it makes sense!!

Book a free consultation with me to find out how a CRM can help you and your business.