If people don’t know you, they aren’t going to buy from you!
You may have the best product but if nobody knows about it then it may as well not exist. You may have the best service but if people are unaware they ain’t gonna care.
Simply put “best known always beats best”. You gotta get known. You gotta take some risks. It’s your job to get in front of as many customers in as many places and show them “Hey look! This could solve your problem!”
If you don’t make that happen, then nobody is going to pay you for anything…how can they? They don’t know you exist?